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Good to Great, by Jim Collins, is a seminal work in the field of business leadership and management. In this book, Collins outlines the common characteristics of companies that have made the transition from being good to being truly great. One of the key factors that he identifies is the importance of having the right people on your team and ensuring that they are in the right seat with your company values. Your team is not limited to the employees and direct reports but also includes critical rules such as outside attorneys.

Collins argues that the success of any company depends on having the right people in the right positions. This means finding individuals who share your company’s values and vision, and who are willing to work hard to achieve its goals. It also means ensuring that these individuals are in the right roles within the organization, where their skills and strengths can be best utilized.

This is especially important when it comes to outside attorneys, including patent attorneys. These individuals play a critical role in the success of many companies, particularly those in the tech and innovation sectors. They are responsible for protecting the company’s intellectual property and ensuring that it is not infringed upon by others. As such, it is crucial to have the right people in these positions, who not only have the necessary legal expertise but also share the company’s values and vision.

Collins emphasizes the importance of hiring for character, rather than simply focusing on technical skills. He argues that technical skills can be learned, but character is much harder to change. Therefore, when selecting outside attorneys and other team members, it is essential to look beyond their qualifications and experience and consider their values and personality traits.

In conclusion, Good to Great is an invaluable resource for anyone looking to build a successful company. By emphasizing the importance of having the right people on your team, including outside attorneys, and ensuring that they are in the right seat with your company values, this book offers practical advice for building a strong and effective organization. Whether you are an entrepreneur starting a new venture or a seasoned executive looking to take your company to the next level, the insights and strategies outlined in this book can help you achieve your goals.