Open/Close Menu We Help Businesses Protect Their Intellectual Property

1. Ensure Non-Infringement and Perform a USPTO Search:

  • Conduct a professional trademark search before finalizing and registering a business name.
  • Avoid falling in love with a name without legal clearance (a trademark attorney can help you choose a name that is strong and available)
  • Emphasize the importance of a thorough search beyond free online tools.
  • Check for similar marks in the same class of goods or services.
  • Be aware that marks in similar classes can lead to a denial for likelihood of confusion.
  • Consider hiring an attorney to conduct and analyze a comprehensive trademark search

2. Choose a Unique Business Name:

  • Opt for a distinctive and unique trademark to reduce conflicts.
  • Select an invented word or a word taken out of context.
  • Avoid/Minimize descriptive language (words that describe your product or service)- you can’t trademark these

3. Protect Logo and Slogan:

  • Register your brand, including logo and slogan, for legal protection.
  • Submit required documents to the U.S. Patent and Trademark Office.

4. Think Long-Term:

  • Trademark and obtain all necessary business licenses promptly.
  • Secure trademarks for website domains and social media profiles.
  • Avoid potential roadblocks when franchising due to lack of trademarking

5. Monitor Against Infringement:

  • Register trademarks with the U.S. Patent and Trademark Office.
  • Police trademarks to prevent infringement and protect goodwill.
  • Address infringements promptly through cease and desist letters.
  • Set up Google alerts and consult an attorney for vigilant trademark monitoring.

6. Seek Professional Help:

  • Hire a legal professional with extensive trademark law experience.
  • Avoid incorrectly answering application questions and filing errors.
  • Recognize the importance of a trademark application as a legal document.
  • Consult with a qualified trademark attorney to prevent fatal mistakes.