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How to Avoid Trademark Scams Once your trademark is registered with the USPTO you will be subjected to companies trying to solicit your business.  Your federal trademark application and registration information is available on the USPTO database. Private companies, not associated with the official government office, may send mailings or emails directly to you to…

International Trademark Protection Do you plan to sell in the global market?  Be sure to file for trademark protection internationally Step 1–  File in the US Step 2– Familiarize yourself with the laws between other countries and the US.  International Trade Administration and WIPO are great resources. Step 3-Hire a translation team.  Your mark is…

Importance of Trademark Monitoring      Keeping a trademark strong is an ongoing process. The trademark owner must monitor and take action when there is unauthorized use or infringement.  The sooner a potentially infringing mark is identified and addressed, the easier it is to resolve and will typically has less impact and cost.    …

How to Mark Your Trademark The purpose of registering your trademark is to avoid confusion among consumers and to orrectly identify your trademark. There are two symbols commonly used to mark trademarks: ® and ™. Everyone who uses a trademark symbol should know at least the following four things: The correct trademark symbol to use…

Proper Trademark Usage Use your trademark as an adjective A trademark should be used as an adjective, and whenever possible, it should be followed by a descriptive noun, a generic description of the goods. For example APPLE® computer, SHARPIE® marker, NIKE® shoes.  Many companies use the word brand after the trademark to reduce confusion and…