What is a trademark? A trademark is the exclusive right to use a term or a symbol in connection with your goods or what you’re selling. It is designed to connect that symbol to your company so that people know where to go to get more of the good stuff you’re delivering. You want to make sure that that is yours exclusively and that people don’t get confused by seeing somebody else’s symbol thinking maybe that’s you, maybe that’s not you. So make sure you have a good distinctive trademark. For more questions please contact me. I’m Wayne Carroll at Inspired Idea Solutions Law Firm.